Answered, not avoided.
A claim like "no other firm is paid this way" should invite questions, not just be taken at face value. We don't dodge them; the Build Ledger and the brick model already answer most of them.
These are the five questions that come up in nearly every first meeting, in roughly this order. Reading them here first, before a room, tends to make the actual conversation faster.
They deliver the approved project. We sit one layer above, deciding whether it's the right project, how to finance it, what stays after it closes. We're not a PMC; we work alongside yours.
An internal hire is only as good as the job description you write, and nobody knows precisely what that role needs to cover yet. We prove the model on one brick first, then help you hire into a role already proven to work.
Your team is doing this as part of a role with a dozen other priorities. SBO™'s only mandate is the two lexicons, running the project, and what outlasts it, nothing else competes for that attention.
That's what the 2-month, one-brick engagement is for; you get a real execution plan and quick wins before any larger commitment is even discussed.
The upside only activates on a brick you chose, against an outcome and cost ceiling you agreed to at the go/no-go checkpoint. We don't set the target; you do.